Rob Lederman, a sports radio host from Buffalo, specifically of Morning Bull on 97 Rock Buffalo, was fired for making a comment about Serena Williams and other black celebrities when he talked about women he found attractive.

This happened when the host, while speaking with ESPN’s Buffalo Bills reporter, Marcel Louis-Jacques, said, during the morning toast (The conversation was about what level on the toaster everyone on the show set for their morning toast): “I have them to the attractiveness of women that I find to be attractive.

I will never go to a Serena Williams level. But I’m very comfortable with a Halle Berry level.” Louis-Jacques tweeted the clip and Rob said: “There’s already an unfortunate and undeserved stigma attached to dark skin – so for Rob to take something undesirable like burnt toast and compare it to the skin color of any person is reprehensible and feeds into that stigma.”